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SEO for Non-SEOs: A Comprehensive Guide to Getting Found Online

What is SEO?

Search engine optimization (SEO) is the practice of optimizing a website or web page to improve its visibility and ranking in search engine results pages (SERPs). In other words, it's the process of making your website more visible to people who are searching for information or products related to your business.

Why is SEO important?

SEO is important because it can help you attract more visitors to your website, which can lead to more leads, sales, and revenue. In fact, a study by BrightEdge found that organic search traffic accounts for 53% of all website traffic.

How does SEO work?

SEO works by improving your website's ranking in SERPs. Search engines use a variety of factors to determine which websites to rank for a particular search query, including the website's content, structure, and backlinks. By optimizing your website for these factors, you can improve your chances of ranking higher in SERPs and attracting more visitors to your website.

What are the different types of SEO?

There are two main types of SEO: on-page SEO and off-page SEO.

• On-page SEO focuses on optimizing the elements of your website that you can control, such as your website's content, structure, and design.
• Off-page SEO focuses on building backlinks to your website from other websites.

How to do SEO

If you're new to SEO, the best place to start is by learning about the basics of on-page SEO. This includes things like creating high-quality content, optimizing your website's structure, and using relevant keywords throughout your website.

Once you have a good understanding of on-page SEO, you can start to focus on off-page SEO. This involves building backlinks to your website from other websites. Backlinks are a valuable source of traffic and can help to improve your website's ranking in SERPs.

SEO is an ongoing process

SEO is an ongoing process. The search engine landscape is constantly changing, so it's important to stay up-to-date on the latest trends and best practices.

By following the tips in this guide, you can improve your website's ranking in SERPs and attract more visitors to your website.